Children discover the world by playing with it. They learn how it works both by experimenting with it and by "naming and claiming" it. The Baby Einstein Collection stimulates children's intellectual development by collaborating in and guiding children's meaningful play.
Several products recently have debuted, promising your baby will read by the time she is two years old. These products' promoters promise she will have devoured War and Peace by the time she starts kindergarten, and she will know every word in the Oxford English Dictionary before she begins first grade. The Baby Einstein Collection is not one of those products. Several similar products promise to make your baby proficient in mathematics by the time he walks, teaching him geometry, algebra, and pre-calculus by the time he can carry his graphing calculator in his own backpack. The Baby Einstein Collection does not number among those products either.
The Baby Einstein Collection does not promise to make your child smarter; it will not guarantee his admission to an Ivy League college. The collection does, however, encourage your child's natural curiosity, stimulate his rapidly growing mind, and assure his lifelong love of learning. Educators, psychologists, and parents agree a passion for learning will carry a child much further than a big vocabulary. And do you really know anyone who actually has read War and Peace?
Research and Common Sense Guide Everything in the Baby Einstein Collection
First, children learn best when they learn from their play. Pressed and pressured, educators and child psychologists grudgingly will admit their research frequently lays siege to and proves what parents always already have known. In the case of the Baby Einstein Collection, research has proven that, when children have fun answering questions and solving problems, they naturally master processes of inquiry and develop a great deal of factual knowledge. Children learn the whole world by exploring and playing with it. In other words, learning with the Baby Einstein Collection is a lot like eating whole-grain cereal: If no one tells you it's good for you, you're likely to love it just because it seems so sweet and delicious-cereal and DVD's. So, the designers include ample doses of "the fun factor" in everything they make for the Baby Einstein Collection.
Second, instruction must conform to Nature's timetable for a child's development. Learning suffers when parents and teachers interfere with a child's natural development; and different parts of a child's brain develop at different rates. If the grown-ups try to make baby do too much too soon, she just gets overwhelmed and confused. Very much like your computer overloads and freezes, your child's eager young mind simply shuts down. Just as importantly, children learn in "different learning modalities" - professional jargon for the simple fact that some children see and visualize well, and some children remember everything they hear. Some children learn only when they mess with things, taking them apart and reassembling them to see exactly how they work. The Baby Einstein Collection develops in harmony with a child's readiness for learning concepts and movements, and it appeals to all their senses. Playing with and learning from the Baby Einstein Collection, your child learns and grows exactly as Nature intended he should.
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